About Alpha Leisure
Founded in 2010 by Brian, whose career in the gaming and amusement industry began in 1979.
Decades of practical knowledge, trusted relationships and hands-on service.
Our story
Alpha Leisure Amusements Ltd was founded by Brian in 2010, after more than three decades working in the gaming and amusement industry.
Brian began his career in 1979 and has built a wealth of knowledge across every aspect of the trade. From traditional fruit machines to today’s latest digital gaming equipment, he has seen the industry evolve and built Alpha Leisure on the same principles that have guided him from the beginning: honesty, reliability and excellent customer service.
Today, Alpha Leisure remains a proud family-run business. Brian’s experience, Sam’s hands-on operational expertise and Louise’s office management combine to give pubs, clubs and licensed venues a dependable, personal service.
Meet the family
Customers deal directly with the people who own and run the business.
Founder & Managing Director
Brian founded Alpha Leisure Amusements Ltd in 2010 after beginning his career in the gaming and amusement industry in 1979. With more than 45 years of experience, he oversees the business, works closely with customers and provides the knowledge and guidance on which Alpha Leisure has built its reputation.
Operations, Installations & Service
Sam has been part of Alpha Leisure since 2012 and plays a key role in the day-to-day running of the business. He is responsible for machine installations, servicing, repairs and customer collections, ensuring every venue receives dependable service and prompt support.
Office & Administration
Louise manages the office and administration, handling customer enquiries, scheduling, accounts and the day-to-day organisation that keeps the business running smoothly. She helps ensure customers receive a friendly and efficient service from first contact through to ongoing support.
Our journey
Our promise
When you choose Alpha Leisure, you deal directly with the family behind the business. We take pride in building long-term relationships, giving honest advice and helping every venue get the best from its equipment.
Talk to the family
Speak directly with Alpha Leisure for friendly advice and a free, no-obligation conversation.